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Entries from April 2006

Microsoft, Eolas and Internet Explorer

April 26th, 2006 · No Comments

On 11 April 2006, due to the loss of the Eolas embedded external object patent lawsuit, Microsoft has been forced to update Intenet Explorer and by default disable any audio players, video players, Flash menus and banners, Java applets unless explicitly and manually allowed by your web site visitor.
For most of us, the update has […]

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Tags: Marketing strategy

Google vs Yahoo! - New Statistics

April 26th, 2006 · No Comments

The overall search growth rate for the year to March 2006 grew 36%, according to a new report published by market research company Nielsen//Netratings on 24 April 2006. Interestingly Google's share of the search pie rose from 47% to 49%, and Yahoo!'s rose from 21% to 22%.  Microsoft's share dropped 3%, from 14% down to 11%. […]

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Tags: Marketing strategy

CeBIT Australia Is Coming

April 21st, 2006 · No Comments

Our business partner ContentKeeper Technologies have given use a number of passes to this must-visit exhibition, running from 9-11 May at the Sydney Exhibition Centre. Each pass saves you the registration fee of $25.00, or you can register online for the same saving.  The web site is:
www.cebit.com.au
While you're there, don't forget to call into Stand Q14 […]

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Tags: Web filtering

Hurol Inan’s Search Analytics Book

April 5th, 2006 · No Comments

While I had amazon.comopen for the link in today's previous post, I thought it was time I told the First Hit community about Hurol's new book.  Hurol Inan is First Hit's 'on-demand' Analytics Consultant, an internationally recognised expert in the web analytics and search analytics fields, and a long-term buddy from our Andersen Consulting (Accenture) […]

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Tags: Analytics · Site search

Al Ries & Marketing Fundamentals

April 5th, 2006 · No Comments

Marketing Warfare, published in 1986 by Al Ries and Jack Trout, was one of the first marketing strategy books I ever bought.  The premise of the book was that marketing is war, in fact that’s the title of the first chapter.  This morning I stumbled across a recent blog entry by Al called The Fundamental […]

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Tags: Marketing strategy

Spam Snapshot, February 2006

April 3rd, 2006 · No Comments

The ClickZ network has an excellent article on spam and virus statistics for February 2006. Here are some highlights that spotlight spam and the problems of email delivery. 80 percent of all Internet traffic comprises abusive email The Messaging Anti-Abuse Working Group, a new body that aims to measure and reduce spam, released its […]

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Tags: Web filtering

First Hit Turns Four

April 1st, 2006 · No Comments

Saturday 1 April marks the 4th birthday of First Hit, born from the withdrawal of Inktomi from the Australian marketplace and, ultimately, from everywhere. Inktomi was absorbed into Yahoo! back in early 2003, but its crawler technology still lves on, in some form or another, in Yahoo’s Slurp bot. The great hope of Inktomi’s management […]

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Tags: Stratify