Anyone who’s been around sales for a little while will be familiar with the ‘AIDA’ acronym:
Attention
Interest
Desire
Action
I don’t know who it was who first figured this out - but in my library I have a book called ‘The Five Great Rules of Selling’ by Percy H. Whiting, and published by the Dale Carnegie Group. Percy […]

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I want to shift over to the web content filtering world for a minute.
I’m working with a tech college, couple of thousand part-time students, and their bandwidth use is huge. Since the government pays for this excessive bandwidth use that’s not their problem. But the congestion caused by all that use makes their network pretty […]

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I’ve proven that blogs can and do play a positive role in SEO. Now my clients are generally small businesses with low traffic web sites, and an extra 50 visitors a day can and does mean additional business for many of them. That’s the perspective I have; if you think in terms of thousands of […]

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A few experts told me that yesterday’s post about blog link love was wrong. Didn’t I know that Wordpress automatically added rel=”nofollow” to all embedded links?
Bullshit.
Only to links within comments, you dumbasses. Not posts. And yes I know Wordpress has been doing that since 1.5, and I also know there’s a bunch of plugins […]

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This and tomorrow’s post cover ways in which blogs can be used to improve rankings of your main web site.
In this post, I deal with a technique that uses blogs to create lots and lots of backlinks. As you read this, you’ll see I don’t think it works.
In tomorrow’s post, I deal with a couple […]

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This post continues a series that got left behind when I stopped posting in around February.  The latest (September 2007 ) Nielsen Online report for search engine market shares in the USA has been out for a few weeks, and shows the continued rise of Googlesque dominance. Given that AOL uses SERPs from Google as […]

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This blog has been inactive for some time. And that’s a mistake I will correct, starting with this post.
There’s been a lot happening on the First Hit front, and it’s high time I told you all about it.
But there’s a reason for the sudden interest. If you’ve been following any of the SEO commentators over […]

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