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Entries from December 2007

Google Analytics: Multi-Line Graphs

December 20th, 2007 · 4 Comments

As well as the new tracker, Google have made a small but welcome change to the Analytics dashboard. Now, we can get easy visual comparisons of the following metrics:

Visits
Pageviews
Pages/ Visit
Average Time on Site
Bounce Rate
Percentage New Visits

Any two metrics can be viewed on the one graph, or a single metric can be viewed over two time […]

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Tags: Analytics

Big Changes to Google Analytics’ Tracker

December 20th, 2007 · No Comments

This morning I saw that the tracker code for Google Analytics had been updated to a new file, ga.js. The old file (urchin.js) is still available and Google says it will continue to function for at least another year.
The new tracker replicates all the functionality that was available in urchin.js but adds some much-needed consistency […]

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Tags: Analytics

Site Migration Progress

December 19th, 2007 · No Comments

As you can now see, the new site is (more or less) operational. All prior posts have been moved over, but there’s still a good deal of static content to be uploaded. The masthead graphics should be ready later this morning, and they will go up with a random display script to select any one […]

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Tags: Stratify

Wordpress Sidebar Disappears

December 13th, 2007 · No Comments

Here’s a totally off-topic post, but this little problem took some chasing down & now that it’s fixed I want to crow a bit about my technical excellence (not).
It should be fairly obvious this blog is a work in progress. Next week I’ll have real masthead images up, and copy it over to its real […]

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Tags: Blog marketing

Number of Searches Every Day - Oct 07 Update

December 5th, 2007 · No Comments

Back in April I wrote a post that attempted to put a number of the global number of searches every day. It was as rough as guts and any decent researcher would shoot holes in my methodology… but it continues to be the single most popular post on this blog, so I thought it was […]

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Tags: Marketing strategy

Australian Search Engine Market Share

December 5th, 2007 · 1 Comment

At the very excellent Search Engine Boot Camp in Sydney last week, Michael Walmsley from Hitwise provided some insight into the relative market shares of the major search engines. My main source of information up to now has been to assume the US figures from Nielsen Online somehow extrapolate to this side of the planet, […]

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Tags: Marketing strategy