While I had amazon.comopen for the link in today's previous post, I thought it was time I told the First Hit community about Hurol's new book.  Hurol Inan is First Hit's 'on-demand' Analytics Consultant, an internationally recognised expert in the web analytics and search analytics fields, and a long-term buddy from our Andersen Consulting (Accenture) days.  Here is the Amazon link to his new book: Search Analytics: A Guide to Analyzing and Optimizing Website Search Engines I commend this book to you.  It's an excellent introduction to the under-appreciated art of site search and search analytics, and gives you good insight into the challenges of site search and the strategies you can use to gain competitive advantage.  Best of all, few organisations do little more than the basics so it's easy to be better than most in your industry.