Web analytics guru and good guy Hurol Inan has just emailed the latest edition of his newsletter ATTUNED. The lead article deals with segmentation of user data - what it is, how to do it, and some example to get you started. His workshop participants have confirmed:

… their frustrations stem from the struggle to gain actionable insights from the web analytics data. They try to understand website users as a whole and find it difficult to interpret. Even with the best interpretation skills, you will be stuck.

To read the newsletter in its entirety, click here. If you're not an ATTUNED subscriber, you can sign up here, or just click on the right-hand link in the newsletter masthead. It's a good read and represents the leading edge of web analytics.