Blogger Conrad Hees published a post titled “Why You’re Nobody Until You Have a Blog” a few days ago, and I’ve only just discovered it.

It’s worth your time to read it.

A few months ago I made the decision to redo the Stratify website as a blog, and since then I’ve been releasing a few posts a week (not a hard schedule) on topics I think are relevant to my clients and prospects. Which, incidentally, are small/ medium business owners who have a website that’s doing diddly-squat. Like, no business/ revenue/ sales/ profile.

In its new format I’ve had more traffic to this website in the last few months than the total last five years of operating its static-HTML predecessor plus its sister site (http://www.firsthit.com.au, now 301′d to this URL). Blogs work, and that’s all there is to it.

However try explaining that to someone who either has no website (and it looking to get one), or has a non-performer that’s getting five visits a day. Time after time, I get to SEO chintzy little 6-page static sites put up by a bedroom-based web designer, and hosted on his friend’s university account.

I can put up a Wordpress blog with all the fruit in around four hours (check yesterday’s post), then all the owner has to do is write something original once or twice a week. This is the path to a business website, and the search engines love them.

So yes, I agree 100% with Conrad Hees’ post. The only difficulty is convincing the business owner to get that fresh content written and published, once or twice a week.