Yesterday I spent the grand sum of $9.95 on Joel Comm’s Adsense Secrets eBook, now in its 4th update. It’s only just been released and with Joel’s reputation and longevity in the Internet marketing community, it was definitely something I felt I should check out.
However, I very nearly didn’t buy it. Even at that low, […]

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Back in April I wrote a post that attempted to put a number of the global number of searches every day. It was as rough as guts and any decent researcher would shoot holes in my methodology… but it continues to be the single most popular post on this blog, so I thought it was […]

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At the very excellent Search Engine Boot Camp in Sydney last week, Michael Walmsley from Hitwise provided some insight into the relative market shares of the major search engines. My main source of information up to now has been to assume the US figures from Nielsen Online somehow extrapolate to this side of the planet, […]

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Anyone who’s been around sales for a little while will be familiar with the ‘AIDA’ acronym:
Attention
Interest
Desire
Action
I don’t know who it was who first figured this out - but in my library I have a book called ‘The Five Great Rules of Selling’ by Percy H. Whiting, and published by the Dale Carnegie Group. Percy […]

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This post continues a series that got left behind when I stopped posting in around February.  The latest (September 2007 ) Nielsen Online report for search engine market shares in the USA has been out for a few weeks, and shows the continued rise of Googlesque dominance. Given that AOL uses SERPs from Google as […]

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I was tooling around at YouTube this morning and found a great video that focuses on the impact of Web 2.0 on our use of the web. No mention of technology… and that's one of the things that makes this so good.
Here it is.
[youtube]http://www.youtube.com/watch?v=NLlGopyXT_g[/youtube]
 
The aha moment for me, when I watched this the first time, […]

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I spent a bit of time googling for information about how many searches are made around the world, each and every day. I thought it might be a very big number, but this information just doesn't seem to be available (at least not anywhere I looked).
So here's my "back of the envelope" calculations, using February […]

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I was a bit hasty with my last post.  The Nielsen//Netratings report for December search engine market shares in the USA was published at pretty much the same time, and shows a slight improvement for Google:

Google Search - 50.8%
Yahoo! Search - 23.6%
MSN Live Search - 8.4%

The remaining search engines duke it out for the 17.2% […]

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I recently revisited Nielsen//Netratings' website for an update on search engine market shares.  The latest report , using figures from November 2006, show that things haven't changed much in the last six months:

Google - 49.5%
Yahoo! - 24.3%
MSN - 8.2%

All the other search engines get to fight over a meagre 18% of the search market. […]

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Podcasting is a recent technology that lets users download audio and video files for playback on portable devices, notably Apple's iPod, as well as some high-end mobile phones. For a trend that's only been with us since mid 2005, it's showing almost unbelievable growth.
The latest Nielsen//NetRatings report, released 12 July 2006, puts podcasting into perspective […]

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