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Entries Tagged as 'Marketing strategy'

Podcasting: Ignore At Your Peril

July 19th, 2006 · No Comments

Podcasting is a recent technology that lets users download audio and video files for playback on portable devices, notably Apple's iPod, as well as some high-end mobile phones. For a trend that's only been with us since mid 2005, it's showing almost unbelievable growth.
The latest Nielsen//NetRatings report, released 12 July 2006, puts podcasting into perspective […]

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Tags: Marketing strategy

Google Hits 50% of All US Searches

May 30th, 2006 · No Comments

The latest press release from research firm Nielsen//NetRatings, released 25 May 2006, has confirmed that Google now handles 50% of all web searches in the US market. April figures confirm that Google has increased its market share by 3%, while Yahoo! held steady and Microsoft dropped 1%.

50% - Google Search
22% - Yahoo! Search
11% - Microsoft […]

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Tags: Marketing strategy

Microsoft, Eolas and Internet Explorer

April 26th, 2006 · No Comments

On 11 April 2006, due to the loss of the Eolas embedded external object patent lawsuit, Microsoft has been forced to update Intenet Explorer and by default disable any audio players, video players, Flash menus and banners, Java applets unless explicitly and manually allowed by your web site visitor.
For most of us, the update has […]

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Tags: Marketing strategy

Google vs Yahoo! - New Statistics

April 26th, 2006 · No Comments

The overall search growth rate for the year to March 2006 grew 36%, according to a new report published by market research company Nielsen//Netratings on 24 April 2006. Interestingly Google's share of the search pie rose from 47% to 49%, and Yahoo!'s rose from 21% to 22%.  Microsoft's share dropped 3%, from 14% down to 11%. […]

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Tags: Marketing strategy

Al Ries & Marketing Fundamentals

April 5th, 2006 · No Comments

Marketing Warfare, published in 1986 by Al Ries and Jack Trout, was one of the first marketing strategy books I ever bought.  The premise of the book was that marketing is war, in fact that’s the title of the first chapter.  This morning I stumbled across a recent blog entry by Al called The Fundamental […]

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Tags: Marketing strategy