Implement Strategies, Techniques And Technologies
To Make Your Web Site Better

Chances are, you have an existing web site… but it’s not bringing in the business you thought it would. You suspect there are ways to make it perform better, and you already read about some on this (and other) web sites. But… you’re not sure about how to go about getting them implemented, tested, operational, and optimized.

You Are Not Alone

Ask any web site manager, and they will tell you dozens of reasons why their web site could be better. And dozens of reasons why they haven’t got around to getting them done. From the smallest, single-page web sites through to corporate monsters with thousands of pages, their story is the same.

We Can Help

At Stratify, we focus on what brings business. Sometimes, it’s introducing a new technology (for example, web analytics). Sometimes, it’s a new channel to market (for example, pay-per-click campaigns). And sometimes, it’s as simple as fine tuning the content and navigation of your current web site.

We Know How To Make These Things Happen

Because we focus on business, we only recommend and implement changes with a high likelihood of producing positive, measurable business outcomes. We work with strategies, techniques and technology that perform for other web managers, and can be proven effective on your web site.

If you spend a dollar on your web site, you want to be sure you get more than a dollar back. That’s what we mean by proven results for your web site.

We Know What To Avoid

Some technologies produce dazzling web sites, yet slow down the sales or lead generation process. Others get in the way of search engine access, so they can’t index your web pages. And some highly-promoted techniques get your web pages banned from search engine listings, or demoted so far down the rankings that you lose 2/3 of your potential traffic (and the business they bring).

This is the world we know. We help you avoid these problems in the first place. And we help you bypass them or recover if you’ve been hammered by the search engines, for whatever reason.

How We Work With You

We provide our services on a simple fee per hour of AUD 125.00 ex GST (GST only applies if you’re an Australian client). Expenses are invoiced at cost, and we get your prior approval before incurring them.

How this time is spent depends completely on what you want us to do. It could be time spent on teleconferencing with your team, it could be keyword research, or it could be implementing web analytics on your web site. Whatever is best for you. We don’t offer fixed price packages, because every client’s needs are different. With our simple fee-based arrangement, you get the most value for the minimum cost – no contingency allowances, and no services that don’t apply to you. Just the services you need to get your web site performing.

There are a few things we need to point out:

• We don’t do new web site design and development, because there’s plenty of experts already. However we will work alongside your web design team and advise them on the myriad issues that affect visitor usability, search engine visibility, and web site accountability.
• For new clients, we require a minimum commitment of eight hours (AUD 1,000 ex GST) paid in advance. Beyond this, and for existing clients, we invoice monthly in arrears, in ¼ hour increments.
• Fees for subscription tools (eg, keyword research tools) are included in the hourly fee and won’t result in an expenses charge. However if we implement and manage a PPC campaign through Google or Yahoo!, the advertising costs are to your account. Usually the best way to manage this is that you set up an account direct with Google or Yahoo!, and then provide Stratify with per-campaign dashboard access.