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I’ve seen this a few times now: a business with a great P&L goes under because they run out of cash.

Poor cash management. Too much inventory. Expenses that have nothing to do with generating revenue.

Whatever it is, the cash is gone before the revenue comes in. That’s when the administrators walk in the door.

Manage your cash flow, folks. When you have positive cash flow you can screw up just about everything else in your business and still survive.

Published On: September 4th, 2026

Contact Stratify

0421-309-329

I’m Mark Dowling. I founded Stratify nearly 20 years ago because I kept seeing businesses like yours struggle to achieve sustainable growth. I learned it came down to just a small number of factors, and one of them (the biggest behind cash flow management) was finding new business in a competitive environment.

It’s now 2026. We have lead machines like Meta and Google. Throw money at them, get leads back. As many as you can afford. The problem, though, is way too many hot prospects get ghosted because of the daily deluge. I built the Lost Prospect Protocol to fix that. To find the prospects you already paid for, still in your dormant contacts list, who are still in the market for your offer.

The Lost Prospect Protocol is a unique service, offering hard metrics about your contact list that you’ll get nowhere else. The price point is absurdly and intentionally low. For many businesses, just one rescued sale pays for it all. Two or more sales is cream.

To get involved, contact me personally. My direct phone number is 0421-309-329. If I can pick up, I will. Otherwise please leave a voicemail, I check for voicemails frequently. Even better, send me an SMS with the word ‘PROTOCOL’ and I’ll make time to call back quickly.