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The P&L statement your accountant produced for last quarter showed a handy profit.

But where’s the money?

Some is in the bank account, which is nice, but it’s not nearly what you hoped would be there. Some sits on shelves out the back as paid-for but unsold inventory. And some languishes in Accounts Receivable, >60 days, because no one actively follows up and chases payment.

Individually, these things are not crisis material. Each gets fixed with some management attention and a few phone calls.

But together, they’re a trend that’s not moving your business in the right direction.

Profit is good but it’s not money in the bank unless you actively manage it there. Profit doesn’t pay your expenses; that’s what cash is for. The trick is to manage your business so that profit converts into cash as quickly as possible.

Published On: September 29th, 2026

Contact Stratify

0421-309-329

I’m Mark Dowling. I founded Stratify nearly 20 years ago because I kept seeing businesses like yours struggle to achieve sustainable growth. I learned it came down to just a small number of factors, and one of them (the biggest behind cash flow management) was finding new business in a competitive environment.

It’s now 2026. We have lead machines like Meta and Google. Throw money at them, get leads back. As many as you can afford. The problem, though, is way too many hot prospects get ghosted because of the daily deluge. I built the Lost Prospect Protocol to fix that. To find the prospects you already paid for, still in your dormant contacts list, who are still in the market for your offer.

The Lost Prospect Protocol is a unique service, offering hard metrics about your contact list that you’ll get nowhere else. The price point is absurdly and intentionally low. For many businesses, just one rescued sale pays for it all. Two or more sales is cream.

To get involved, contact me personally. My direct phone number is 0421-309-329. If I can pick up, I will. Otherwise please leave a voicemail, I check for voicemails frequently. Even better, send me an SMS with the word ‘PROTOCOL’ and I’ll make time to call back quickly.