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The businesses Stratify helps look great from the outside. Strong P&L and balance sheet, sales every month, happy employees, feared by their competitors.
Rainbows and unicorns, right?
But behind the curtain they’re declining, slowly, day by day.
They’re drifting away from what made then strong in the first place. Their trajectory goes from growth, to flatline, to slow decline, to administration.
Fortunately it’s reversible – if it gets caught soon enough.