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Nobody in your business will ever schedule a meeting to ask this question. So you have to ask it yourself.

Does the business still deserve to exist in its current shape?

Not ‘Is it still profitable?’ Not ‘Should I sell?’

Just: ‘Does the shape you built in year one still fit the business you’re actually running now?’

Most owners never check. There’s always a wage run, an invoice, a supplier problem that feels more urgent than an audit of your own assumptions.

So the business keeps running on year-one thinking while everything around it has moved on.

Published On: September 5th, 2026

Contact Stratify

0421-309-329

I’m Mark Dowling. I founded Stratify nearly 20 years ago because I kept seeing businesses like yours struggle to achieve sustainable growth. I learned it came down to just a small number of factors, and one of them (the biggest behind cash flow management) was finding new business in a competitive environment.

It’s now 2026. We have lead machines like Meta and Google. Throw money at them, get leads back. As many as you can afford. The problem, though, is way too many hot prospects get ghosted because of the daily deluge. I built the Lost Prospect Protocol to fix that. To find the prospects you already paid for, still in your dormant contacts list, who are still in the market for your offer.

The Lost Prospect Protocol is a unique service, offering hard metrics about your contact list that you’ll get nowhere else. The price point is absurdly and intentionally low. For many businesses, just one rescued sale pays for it all. Two or more sales is cream.

To get involved, contact me personally. My direct phone number is 0421-309-329. If I can pick up, I will. Otherwise please leave a voicemail, I check for voicemails frequently. Even better, send me an SMS with the word ‘PROTOCOL’ and I’ll make time to call back quickly.