Let’s assume you have a CRM; at the very least, a system to record the details of people who once were intrigued about your business, products and services. 

Maybe they requested a demo or they downloaded something. It could be they turned up at your doorstep to see, touch and hear what’s on offer. You may have done the work to generate a quotation. 

They didn’t buy straight away so – nothing. 

They didn’t say ‘yes.’ But they didn’t say ‘no,’ either. Maybe the message was ‘yes, but not right now.’ The timing could have been wrong The budget wasn’t quite there yet. Maybe some other priority took their attention away. 

So there they sit. Another record in your CRM. 

Meanwhile, you pay thousands every month to Meta and Google for more leads. 

Don’t you think that’s weird? That someone who already showed genuine interest a few months ago is now worth less than some stranger who clicked your link? 

You already paid for that earlier lead, folks. They’re already qualified and partway through the funnel. Before you throw away more money to generate interest from a cold hard crowd, have a look at the prospects who already proved their interest.