SnippetsMark2026-09-05T16:14:36+10:00

Snippets

A curated collection of Stratify’s social media posts.

Softwarestan: “We have a saying, ‘Move fast and break things.’ The idea is that if you never break anything, you’re probably not moving fast enough.”

Hardwarestan: “Measure twice, cut once.”

Choices.
The businesses Stratify helps look great from the outside. Strong P&L and balance sheet, sales every month, happy employees, feared by their competitors.

Rainbows and unicorns, right?

But behind the curtain they’re declining, slowly, day by day.

They’re drifting away from what made then strong in the first place. Their trajectory goes from growth, to flatline, to slow decline, to administration.

Fortunately it’s reversible – if it gets caught soon enough.
How good would the Internet be if every home page answered Steve Krug’s 5 questions?
1. What is this?
2. What can I do here?
3. What do they have here?
4. Why should I be here (instead of somewhere else)?
5. Where do I start?
The lesson. Think UX before UI.

Contact Stratify

0421-309-329

I’m Mark Dowling. I founded Stratify nearly 20 years ago because I kept seeing businesses like yours struggle to achieve sustainable growth. I learned it came down to just a small number of factors, and one of them (the biggest behind cash flow management) was finding new business in a competitive environment.

It’s now 2026. We have lead machines like Meta and Google. Throw money at them, get leads back. As many as you can afford. The problem, though, is way too many hot prospects get ghosted because of the daily deluge. I built the Lost Prospect Protocol to fix that. To find the prospects you already paid for, still in your dormant contacts list, who are still in the market for your offer.

The Lost Prospect Protocol is a unique service, offering hard metrics about your contact list that you’ll get nowhere else. The price point is absurdly and intentionally low. For many businesses, just one rescued sale pays for it all. Two or more sales is cream.

To get involved, contact me personally. My direct phone number is 0421-309-329. If I can pick up, I will. Otherwise please leave a voicemail, I check for voicemails frequently. Even better, send me an SMS with the word ‘PROTOCOL’ and I’ll make time to call back quickly.