Tag: Cash flow

Why your P&L is lying
Published On: August 20th, 2026Categories: RevenueTags: Cash flow, Management, Operations, Profitability
Your P&L says you're profitable, but your bank account is thin. Here is why profit and cash move in different ways and how to fix your cash conversion cycle.
Reality before vanity
Published On: August 13th, 2026Categories: PerformanceTags: Cash flow, Performance, Profitability, Risk, Strategy
Top-line growth masks operational vulnerability. Tracking net cash flow and unit economics ensures a business builds genuine strength, not just noise.
Solvency before growth
Published On: August 3rd, 2026Categories: RevenueTags: Cash flow, Profitability, Strategy
Growth masks operational weakness until cash reserves clear out. Securing structural solvency first ensures a business survives its own expansion.

Contact Stratify

0421-309-329

I’m Mark Dowling. I founded Stratify nearly 20 years ago because I kept seeing businesses like yours struggle to achieve sustainable growth. I learned it came down to just a small number of factors, and one of them (the biggest behind cash flow management) was finding new business in a competitive environment.

It’s now 2026. We have lead machines like Meta and Google. Throw money at them, get leads back. As many as you can afford. The problem, though, is way too many hot prospects get ghosted because of the daily deluge. I built the Lost Prospect Protocol to fix that. To find the prospects you already paid for, still in your dormant contacts list, who are still in the market for your offer.

The Lost Prospect Protocol is a unique service, offering hard metrics about your contact list that you’ll get nowhere else. The price point is absurdly and intentionally low. For many businesses, just one rescued sale pays for it all. Two or more sales is cream.

To get involved, contact me personally. My direct phone number is 0421-309-329. If I can pick up, I will. Otherwise please leave a voicemail, I check for voicemails frequently. Even better, send me an SMS with the word ‘PROTOCOL’ and I’ll make time to call back quickly.